Case Study: Adidas achieves 2x faster localization with LingoHub

How does Runtastic accelerate the localization process twice?

The customer, Runtastic, a fitness app provider and part of the adidas family, faced challenges in managing its localization process for eight languages. Their previous manual methods for file exporting and importing were slow and hindered their ability to scale. They sought a tool from vendor LingoHub to improve the quality and speed of their translations.

By implementing LingoHub, Runtastic utilized features like machine translation, translation memory, and quality checks to automate their workflow. This solution allowed their translators to work with different languages simultaneously and efficiently. As a result, Runtastic accelerated its entire localization process by two times while maintaining high quality.

Adidas

Sonia Gutiérrez Celestino

Head of Localization