Case Study: Paradigm Digital Group cuts asset confusion in half with Lingo

Paradigm Digital Group Cuts Asset Confusion in Half by Centralizing 25+ Client Brands in Lingo

Paradigm Digital Group, a digital marketing agency for transportation-focused education brands, faced significant challenges managing over 57,000 disorganized assets in Dropbox. This led to constant internal requests for files, difficulty finding correct visuals, and brand errors in marketing materials, all of which slowed down their workflow. The vendor, Lingo, was brought in to provide a digital asset management solution to centralize their files and bring order to the chaos.

By implementing Lingo, Paradigm Digital created distinct visual brand portals for each of their 25+ clients, replacing static PDFs with searchable, visual kits. This provided a single source of truth for the team, drastically reducing internal confusion and asset requests. The results were immediate, with internal confusion and requests cut in half by at least 50 percent, leading to fewer errors and faster creative turnaround times, even before the system was fully built or rolled out to clients.

Paradigm Digital Group

Rachel Sabotta

Digital Brand & Design Specialist