Case Study: Louisiana State University Athletics strengthens brand consistency with Lingo

Louisiana State University - Customer Case Study

Louisiana State University's Athletics department was using outdated and disparate assets stored in various locations, including a basic PDF style guide, which made it difficult to maintain brand consistency and efficiency. To solve this, they partnered with the vendor Lingo to centralize and modernize their brand management.

Lingo provided a centralized, online platform for LSU Athletics to house its comprehensive brand guidelines, including logos, colors, fonts, and social media policies. The solution streamlined asset accessibility for internal staff and external vendors, ensured the use of up-to-date materials, and improved efficiency through features that automatically generated multiple file formats from a single upload.

Louisiana State University

Jason Feirman

Executive Director for Creative Services