Case Study: Curaleaf scales compliant asset sharing with Lingo

How Curaleaf Scales Compliance and Creativity with Lingo

Curaleaf, a leading international cannabis provider, needed a solution to manage and share its digital assets across its highly regulated and growing operations in multiple states. Its challenge was maintaining brand consistency and compliance while collaborating with national and local marketing teams, as well as external partners like wholesalers and dispensaries. To address this, they turned to the vendor Lingo for its digital asset management service.

Lingo provided a centralized system where Curaleaf could create segmented, state-specific Portals and Kits for its various brands. This gave local teams easy access to compliant campaign templates that they could localize while ensuring brand control. The solution led to significant measurable impact: over 1,500 users downloaded more than 26,000 assets, and the company now manages over 32,000 assets across 23 Portals. Lingo streamlined operations, eliminated asset

Curaleaf

Tawnie Oviedo

National Marketing Content and Communications Manager