Case Study: Vocento centralizes advertising sales and reduces IT costs with Lineup’s Adpoint

Vocento selects Lineup to centralize advertising sales on one platform

Vocento, the largest publishing group in Spain, selected Lineup to centralize its advertising sales technology on one platform. Facing the challenge of combining digital and print advertising operations across multiple newspapers and magazines (3.5 million print readers a day, 22.5 million monthly unique online visitors), Vocento chose Lineup’s cloud-based Adpoint solution to reduce IT complexity and unify multichannel ad sales.

Lineup implemented Adpoint to manage the full advertising sales cycle across Vocento’s group companies, enabling centralized revenue monitoring, streamlined ad operations and lower IT costs. As a result of Lineup’s deployment, Vocento consolidated digital and print sales on one platform and gained a single view of revenues across its titles, improving operational efficiency at scale.

Vocento

Jorge Oteo

Group Chief information officer