Case Study: TMG achieves unified cross-platform advertising across 100+ titles in 12 weeks with Lineup's Adpoint

TMG installs a cross-platform advertising platform across 100 titles in 12 weeks

TMG (Telegraaf Media Groep), publisher of De Telegraaf and more than 100 publications with 50+ websites, faced fragmented legacy ad processes across regional formats and tight transformation deadlines. They needed a single, flexible ad platform that could standardize ad “modules,” integrate with systems like ClassWizard and Oracle Financials, support cross‑platform sales, and be deployed rapidly—requirements met by Lineup’s Adpoint solution.

Lineup implemented its 100% web‑based Adpoint booking and operations platform as a SaaS/hosted solution, integrating with TMG’s legacy systems and configuring modular products and pricing across 100+ titles and 50+ websites for roughly 350 users. The system went live in just 12 weeks, unified booking-to-invoicing workflows, enabled cross‑media campaigns and shared sales strategies, brought all national titles (including De Telegraaf) onto one platform, and delivered faster product launch capability, operational efficiencies and reduced IT overhead.

TMG

Mark Nouwen

Business Information Manager