Case Study: TI Media achieves streamlined multichannel sales and single-invoice billing with Lineup’s Adpoint

TI Media - Customer Case Study

TI Media, one of the UK’s largest branded media companies (40+ brands, 160 years of heritage, reaching 14m UK adults monthly), was hindered by a siloed ad-sales operation: four different ad-booking systems, overlapping sales coverage, multiple invoices per advertiser and manual reporting that made multi-channel and vertical selling difficult. To solve this, TI Media engaged Lineup and deployed its cloud-based Adpoint media-sales solution.

Lineup’s Adpoint consolidated the four legacy systems into a single platform, giving TI Media a “single version of the truth” for customer data, enabling sales teams to be organized around clients rather than individual titles, and delivering a single consolidated invoice to advertisers. The result was increased sales efficiency, reduced IT and training costs, simplified workflows and lower administrative burden—measurable benefits achieved through Lineup’s system consolidation and ongoing product updates.

TI Media

Mark McCartney

Commercial Operations Director