Case Study: The Spectator achieves end-to-end advertising sales transformation with Lineup's Adpoint

The Spectator - Customer Case Study

The Spectator, a long-established British publisher, faced fragmented, manual advertising workflows spread across Excel, a simple booking system and multiple ad-hoc formats that made CRM, lead tracking and billing slow and error-prone. To modernize its ad sales stack it engaged Lineup and selected Lineup’s Adpoint solution to consolidate CRM, digital inventory and finance into a single platform.

Lineup implemented Adpoint as an out‑of‑the‑box, cloud solution and had the system live within three months, migrating legacy data and training users across sales, ops and finance. The result, delivered by Lineup, was end‑to‑end optimization of the advertising sales, booking, billing and reporting cycle, faster lead-to-billing processes, reduced administrative burden and fewer errors — enabling increased revenue through better lead tracking, accurate booking/billing and real‑time performance and revenue visibility.

The Spectator

Shez Shafiq

Chief Operating Officer