Case Study: Russmedia streamlines ad sales and centralizes data with Lineup's Adpoint and Ad2order

Russmedia boosts media sales across 115m visits with Lineup

Russmedia, a progressive European media company with a large portfolio of print and digital publications, faced challenges from using multiple disconnected systems for ad sales. This legacy setup posed a significant risk and prevented a centralized view of data. To overcome this, they implemented the Adpoint platform from vendor Lineup.

The solution implemented by Lineup provided an integrated order management system (OMS), CRM, and finance tools, centralizing Russmedia's operations and data. This streamlined their processes and provided full transparency over contracts and client information. Russmedia also uses Lineup's self-service Ad2order solution, allowing clients to directly book print ads. As a result, the company made better use of its data and boosted ad sales revenue for faster growth.

Russmedia