Case Study: Metro US achieves streamlined ad sales and new revenue streams with Lineup Systems' Adpoint

Metro - Customer Case Study

Metro, the free daily newspaper published in New York, Boston and Philadelphia and the fourth-largest printed paper in the U.S. with over 4.5 million readers and 2.0 million monthly unique visitors, faced a rapidly changing advertising market driven by smartphones and the need to become a multi-channel media company while improving efficiency. To centralize and modernize its commercial operations, Metro chose Adpoint from Lineup.

Lineup deployed Adpoint to manage Metro’s lead generation, CRM, ad booking, approvals, invoicing and reporting in the cloud, enabling cleaner data, automated revenue recognition, easier upgrades and mobile sales support. The solution let Metro expand cross-channel offerings (email marketing, metroX, Club Metro US), dramatically cut server maintenance overhead, accelerate sales follow-up and sustain audience and revenue growth—providing a unified backbone that helped Metro do more with fewer resources.

Metro

Yggers Mortensen

Chief Executive Officer