Case Study: De Persgroep achieves consolidated, group‑wide ad booking and faster time-to-market with Lineup's Adpoint

Leading European publisher De Persgroep selects Lineup Systems

De Persgroep, a leading European publisher operating in Belgium, Denmark and The Netherlands with more than 30 media brands and over 20 million annual subscriptions, selected Lineup to replace its fragmented advertising booking systems. After growth through acquisition left the company with numerous disparate legacy systems, De Persgroep chose Lineup’s cloud-based Adpoint to consolidate advertising sales into a single, group-wide platform.

Lineup deployed Adpoint beginning with a Berlingske pilot scheduled to go live in Q1 2017, with rollouts in the Netherlands and Belgium to follow. The Lineup implementation consolidates multichannel bookings, standardizes regional requirements and streamlines workflows—delivering greater agility, faster routes to market and centralized booking data that De Persgroep expects will drive measurable efficiency and commercial gains across its brands.

De Persgroep

Stephane Jans

Chief Architect