Case Study: KM Media Group achieves increased cross-channel revenue and simplified workflows with Lineup's Adpoint

KM Media Group - Customer Case Study

KM Media Group, a long-established regional publisher in Kent, needed to move from channel-centric booking systems to a single solution that would simplify a complex multi-channel sales process and reduce IT overhead. To achieve this it partnered with Lineup and adopted Lineup’s Adpoint platform to enable audience-based, cross‑channel selling.

Lineup implemented Adpoint’s unified broadcast, digital and print booking components plus CRM, finance and reporting to deliver lead-to-billing functionality, pre-bundled packages and a fully hosted, managed solution. The result was measurable: roughly 15% of revenue now comes from cross‑channel pre-bundled sales, workflows were simplified and automated, finance gained advance planning and revenue tracking, analytics provide live customer and sales insight, and IT costs and silos were significantly reduced.

KM Media Group

Duncan Gray

Operations Director