Case Study: Russmedia achieves streamlined operations and centralised data with Lineup’s Adpoint

How Adpoint streamlined operations and centralised data for European publishing leader Russmedia

Russmedia, a progressive European publishing leader with two daily newspapers, six weeklies and 40+ online portals, faced siloed technology, an unsupported legacy media‑sales system, and fragmented data that obscured revenue visibility. To modernize ad sales and consolidate systems, Russmedia selected Lineup and its Adpoint media sales management platform (plus the Ad2order self‑service portal).

Lineup implemented Adpoint’s OMS, CRM, finance and reporting suite, centralizing data with role‑based visibility, multiple integrations and a mobile app to enable remote work. The solution delivered a single source of truth, streamlined omnichannel operations and improved data hygiene — cutting employee onboarding from three months to two weeks (an 84% reduction) and giving Russmedia full visibility across contracts, bookings and sales.

Russmedia

Markus Raith

Managing Director