Case Study: Tagesspiegel achieves 93% revenue increase with Lineup’s Ad2Order

How Ad2Order Boosted Tagesspiegel's Revenue by 93%

Tagesspiegel, Berlin’s leading daily, was struggling with outdated, fragmented self-service portals (Flash-based warnings, clunky UI, separate category portals and limited payment options) that drove order abandonment and burdened the sales team. To modernize its classifieds workflow and restore lost revenue, Tagesspiegel partnered with Lineup and adopted the Ad2order self-service portal.

Lineup’s Ad2order replaced multiple legacy systems with a single, contemporary portal offering multiple payment methods, customizable templates, and a streamlined booking funnel that eliminates duplicate data entry. The solution boosted customer satisfaction and bookings, freed sales staff to pursue larger campaigns, and drove a measurable impact — Tagesspiegel saw a 93% increase in memorials revenue versus 2020 after deploying Lineup’s Ad2order.

Tagesspiegel

Philipp Nadler

Chief Sales Officer