Case Study: Gannett achieves unified billing and financial transformation with Lineup Systems (Adpoint)

Gannett - Customer Case Study

Gannett, the US media giant with 100m+ monthly visitors and more than 100 daily publications, faced fragmented, print‑centric accounting and dozens of legacy order systems that caused revenue recognition issues, multiple customer invoices, and operational overhead. After a rigorous tender, Gannett selected Lineup and its 100% web‑based Adpoint platform to centralize and modernize multi‑channel billing and financial reporting.

Lineup implemented a multi‑stage rollout (begun Feb 2016) that retired 52 legacy systems and delivered real‑time, bi‑directional API integrations across 18 ad booking, CRM, ad serving and self‑service systems, creating a single order‑to‑billing platform with automated, SOX‑compliant invoicing and revenue recognition. The Lineup solution produced measurable benefits: streamlined finance operations, reduced overheads, faster customer payments through a single invoice and statement of account, improved ROI visibility, and greater agility for future acquisitions.

Gannett

Mark Cole

Director