Case Study: ESI Media achieves multi-channel sales growth and operational efficiency with Lineup Systems' Adpoint

ESI Media partners with Lineup to optimize multi-channel capabilities

ESI Media, owner of the London Evening Standard, the Independent and London Live, faced fragmented legacy ad systems built for a single-channel world that constrained multi-channel sales growth, data consolidation and created heavy administrative workarounds. To modernize its commercial operations, ESI Media partnered with Lineup and deployed Lineup’s Adpoint advertising sales platform.

Lineup implemented Adpoint as a single integrated system to handle CRM, ad booking, finance and reporting across print, digital and events, retiring disparate legacy systems. The deployment delivered a unified cross-media revenue view, reduced administration time per booking, expanded multi-channel sales capabilities overnight, enabled cloud-based mobile sales, and went live on schedule and on budget; the publisher’s reach (Evening Standard 23 million UK adults monthly, Independent 95 million global browsers monthly) amplifies the solution’s impact.

ESI Media

Rich Mead

Group Operations Director