Case Study: Admeira achieves faster multichannel ad sales and operational efficiency with Lineup's Adpoint

Admeira - Customer Case Study

Admeira, Switzerland’s largest marketing company representing 80+ media brands and reaching nine out of ten Swiss residents, selected Lineup’s Adpoint system to address rapidly growing sales complexity. Faced with a multichannel sales portfolio, high IT and process costs, and the need for a single order-to-billing workflow, Admeira required cloud-based scalability, Salesforce integration, consolidated reporting and mobile tools to simplify operations and support cross-selling.

Lineup deployed its cloud SaaS Adpoint solution—including an Adpoint for Salesforce plug‑in—to provide end-to-end media sales management, real-time inventory checks, instant campaign reservations and automated order processing within Salesforce. The implementation is already underway, with a print rollout planned next year, and Lineup says Adpoint will cut system complexity, speed order-to-billing, automate labor‑intensive tasks, and turn changes that once took months into hours—leveraging Lineup’s proven platform used by 4,800+ media brands.

Admeira

Thomas Kords

Director Strategic Projects & Analysis