Case Study: Mediahuis achieves digital transformation and revenue growth with Lineup

A Story of Transformation People, Tradition, and Technology at Mediahuis

Mediahuis Ireland, a leading Irish media company with a long history in print classifieds and community notices, faced growing pressure to move beyond traditional phone- and office-based booking as digital competition increased. To support this shift, Mediahuis partnered with Lineup and adopted its Adpoint booking platform to help modernize classifieds while preserving the customer experience and human touch.

Lineup implemented a flexible, integrated digital booking solution that let customers book ads in a few simple steps, while enabling Mediahuis’s sales team to manage higher volumes more efficiently and expand into outbound sales. The results were strong: 50%–60% of classified ads are now processed digitally, call and email volumes fell sharply, and the platform generated €3 million in revenue within a year, helping Mediahuis reduce pressure on staff, improve visibility, and earn industry recognition.

Mediahuis

Paul Muldoon

Head of Direct Sales & Classifieds