Case Study: Yellow Brick Road Childhood Development streamlines enrollment across 3 brands with LineLeader by ChildcareCRM

Yellow Brick Road ensures consistent, clear follow-Up across 3 early learning brands with LineLeader by ChildcareCRM

Yellow Brick Road Childhood Development Centers, which operates 21 locations under three distinct early learning brands, faced the challenge of standardizing its enrollment and communication processes across its multi-brand structure. To address this, the company turned to their vendor, LineLeader by ChildcareCRM, and its product Enroll to capture leads and manage the entire family journey in a unified way.

Using LineLeader by ChildcareCRM, Yellow Brick Road implemented a centralized CRM with two-way texting and automated workflows to confirm tours and engage families. This solution decreased tour no-shows, improved parent communication, and provided critical performance reporting. The results included higher enrollment rates, an optimized marketing budget, and improved staff efficiency, particularly through integrations that eliminated data errors from manual re-entry.

Yellow Brick Road Childhood Development

Jessica Johnsen

CEO & President