Case Study: New Horizon Academy achieves 40% lead conversion with LineLeader by ChildcareCRM

New Horizon Academy increases lead conversion rates to almost 40% with LineLeader by ChildcareCRM

New Horizons Academy, a Minnesota-based childcare provider with over 100 locations, faced challenges managing its enrollment pipeline. Using outdated pen-and-paper methods, the company struggled with timely follow-up on inquiries, leading to missed opportunities. They needed a systematic, digital solution to track leads and connect with families, so they chose to implement the LineLeader Enroll product by ChildcareCRM.

LineLeader by ChildcareCRM automated and streamlined the enrollment process for New Horizons Academy. The solution used drip campaigns for immediate follow-up, provided complete visibility into the enrollment funnel, and offered detailed reporting. As a result, the academy achieved a 40% lead conversion rate, more than double the global average, while saving hundreds of staff hours and gaining the ability to optimize its marketing budget.

New Horizons Academy

Cara Johnson-Bader

VP of Marketing & Parent Experience