Case Study: a leading geospatial adtech company achieves trillion-point location insights with Lineate

Location-based Insights From a Trillion Data Points boosts targeting to 60 milliseconds with Lineate

A leading geospatial adtech company needed to aggregate vast amounts of first- and third-party location data to test data science hypotheses and run unified performance reports. They selected Lineate to create a next-generation ad serving platform to harness this data for highly targeted campaigns.

Lineate built a data mart and data science testing platform that aggregates data in near real time. The solution processes six to nine billion data points daily, delivering targeting information in under 60 milliseconds. This enabled the customer's clients to increase their revenue potential by 7 times and perform their own custom analytics with deep location insight.