Case Study: 33Across achieves near-real-time ad reporting and higher eCPM with Lineate

33Across boosts ad placement margins 8% with Lineate

33Across, a tech company in the automated advertising space, needed to increase profits from its programmatic ad platform and improve the user experience for its publisher clients. Their challenge was to connect to demand sources directly with their own supply-side platform (SSP) instead of relying on third-party SSPs. They partnered with Lineate for a data integration, analytics, and activation solution to achieve this.

Lineate built 33Across an in-house SSP by integrating and customizing its Publisher Manager product into their infrastructure. To handle massive data volumes, Lineate implemented a data aggregation pipeline that enabled near-real-time report generation. As a result, 33Across saw an 8% improvement in ad sales margins, a 14% increase in effective cost per mille (eCPM), and report times reduced from minutes to under half a second.

33Across