Case Study: Health Action Council achieves 235% higher engagement with Linear Creative

Health Action Council boosts CTR 235% with Linear Creative

Health Action Council, a nonprofit coalition of large employers, needed to increase targeted engagement for its healthcare initiative, Find the Right Care, from HR leaders and benefits administrators. They partnered with Linear Creative to develop a high-performance digital advertising campaign to reach these decision-makers in Ohio and nationwide.

Linear Creative executed a precision-targeted strategy using healthcare PPC advertising and Facebook and Instagram ads. This approach, which included advanced audience segmentation and employer-focused messaging, resulted in a click-through rate 235% above the healthcare industry average. The campaign successfully expanded digital awareness and generated qualified engagement from the target market.

Health Action Council