Case Study: Publishers Association streamlines membership management with Line Industries

Publishers Association streamlines membership management with Line Industries, cutting manual processes and centralizing data in HubSpot

The Publishers Association, representing the UK's publishing industry, faced challenges with a complex and fragile legacy membership platform built on WordPress. Line Industries was commissioned to overhaul the system, aiming to replace WooCommerce, improve integrations, and create a more secure and user-friendly experience for its members.

Line Industries designed and implemented a purpose-built membership system integrated with HubSpot and Xero via Zapier. This new platform centralized data, automated key processes, and provided granular access control. The solution dramatically reduced manual work, improved data consistency, and enhanced the user experience, resulting in a more resilient and easier-to-maintain system for the customer.

Publishers Association