Case Study: Penguin Random House creates a global Jo Nesbo hub with Line Industries

Penguin Random House launches a single responsive Jo Nesbo site for 7 countries with Line Industries

Line Industries was engaged by Penguin Random House, the lead global publisher for author Jo Nesbo, to address the challenge of managing separate websites for his UK and US audiences. The publisher needed a single, unified online hub to showcase all of Jo Nesbo's work effectively.

The solution implemented by Line Industries was a new, responsively designed WordPress website that provides an optimal experience across all devices. The site automatically serves users regional book jacket artwork and directs them to appropriate online booksellers based on their geographic location, encompassing numerous countries. This project allowed Penguin Random House to easily administer the site while creating a seamless global experience for the author's audience.

Penguin Random House