Case Study: British Educational Suppliers Association (BESA) boosts member engagement with Line Industries

BESA boosts member engagement and grows memberships with Line Industries

The British Educational Suppliers Association (BESA) sought to enhance its member management and digital experience as part of a digital transformation. Line Industries worked with BESA to understand their diverse audience and develop a solution centered around a new website integrated with a CRM system and a member portal.

Line Industries implemented a refreshed website with a new visual identity, a compelling tone of voice, and features like gated content and a personalized member dashboard. The solution included a dynamic supplier directory to showcase members. The result was a seamless digital experience that received overwhelmingly positive member feedback, with BESA confident it will lead to greater engagement, increased memberships, and a stronger industry profile.

British Educational Suppliers Association (besa)