Case Study: Typhoo Teas enhances its digital product catalogue with The Line Agency's Mobile Optimised Imagery and 360° CGI

Typhoo Teas showcases 7 brands and 100 products with The Line Agency

Typhoo Teas, a renowned tea company, needed a new digital product catalogue to attract and inform customers globally for its seven brands and around 100 products. They required a solution that was easy to navigate and featured optimized visuals viewable on any device. They entrusted The Line Agency to deliver this using its expertise in Mobile Optimised Imagery (MOI) and CGI.

The Line Agency designed the catalogue's look, feel, and user journey, collaborating with developers to create an easy-to-update system. Their teams produced fully interactive CGI and MOI visuals for every product, bringing the packaging to life with 360º rotations. The result was a visually stunning and hugely informative marketing tool that received fantastic feedback, elevating Typhoo's customer experience and selling proposition. The Line Agency successfully delivered an exceptional resource that allows customers to easily find their perfect product.

Typhoo Teas