Case Study: Habitual achieves successful recruitment for a narrow-range type II diabetes remission trial with Lindus Health

Habitual - Customer Case Study

Habitual, a UK startup, needed to recruit a diverse patient population with very narrow type II diabetes criteria for a clinical trial. Their challenge was finding these specific participants to generate accurate data acceptable to healthcare payers while also providing a convenient, digitally-native trial experience. To achieve this, they partnered with Lindus Health to leverage its decentralized clinical trial model.

Lindus Health implemented a fully decentralized solution, recruiting patients through electronic health record screening, its primary care network, targeted digital marketing, and community groups. This approach allowed participants to be screened and monitored virtually from home. Lindus Health successfully recruited 100 highly specific patients faster than estimated, reducing Habitual's spend through a milestone-based pricing model and providing a more patient-centric experience.

Habitual