Case Study: Mozilla streamlines Firefox.com publishing with Lincoln Loop

Mozilla launches the new Firefox.com on time with Lincoln Loop, serving 60M weekly visitors

The non-profit Mozilla, creator of the Firefox browser, faced bottlenecks in its publishing workflow for its high-traffic website. Their process for creating and translating content was manual and over-relied on technical staff. Lincoln Loop was engaged to build a new publishing platform to support a major brand overhaul and streamline these global operations.

Lincoln Loop implemented a multilingual Wagtail CMS and a robust, accessible component library. This solution empowered marketing teams to build and publish pages independently and integrated the translation pipeline directly into the CMS. The new platform launched on time to millions of users without disruption, dramatically streamlining the publishing workflow and supporting 16 locales.

Mozilla