Case Study: Venus Expands Customer Engagement and Satisfaction with Linc

Venus - Customer Case Study

VENUS, a fashion-forward women’s apparel retailer, wanted to improve its customer experience by expanding engagement channels, streamlining order tracking, and increasing satisfaction. To address these goals, VENUS partnered with Linc and its automated shopper assistance platform to create a more seamless experience from website browsing through post-purchase support.

Linc implemented new customer engagement channels, including Facebook Messenger and SMS, along with improved order tracking and personalized recommendation capabilities. The results included a 2% Facebook Messenger opt-in rate, a 21.2% SMS opt-in rate, an 80.4% positive rating for tracking, delivery satisfaction above 80%, and a combined click-through rate of 11% on personalized recommendations.

Venus

Judy Ford

VP of Customer Experience