Case Study: Rolls Mania Achieves 200% Online Order Growth with LimeTray

Rolls Mania uses the LimeTray Suite to seamlessly manage its Pan-India operations, grow its online business & solve for customer retention

Rolls Mania, the India-based QSR chain with 90+ stores across 25+ cities, needed a scalable way to support franchise growth while keeping order management, customer experience, and business reporting consistent across outlets. To solve this, Rolls Mania partnered with LimeTray and adopted products including Ace, Tap, Point, Merge, Reach, Circle, Loop, and Pulse.

LimeTray implemented a responsive online ordering platform, branded mobile apps, a cloud POS, and Merge to unify third-party and direct orders into a single workflow. This streamlined operations across stores, reduced manual rekeying and training effort, and gave leadership real-time visibility into performance. As a result, Rolls Mania saw a 200% increase in online order volume and a 35% increase in customer repeat rate, while saving thousands of man-hours.

Rolls Mania

Puneet Kansal

Director