Case Study: Paratha King boosts direct orders and customer retention with LimeTray

How Paratha King Gets More Direct Orders and Retains Customers

Paratha King, a QSR brand with outlets in Dubai and Sharjah, wanted to reduce reliance on third-party delivery platforms, reach nearby customers more effectively, and build stronger repeat business online. LimeTray helped them establish a direct digital presence through Online Ordering (Ace), Mobile App (Tap), CRM (Reach), Loyalty (Circle), and SEM.

With LimeTray’s website and apps, Paratha King saw month-on-month order growth, more than 200% ROI from SEM, and strong customer engagement through CRM campaigns averaging a 6.78% conversion rate. LimeTray’s loyalty program also drove retention, with 9.29% conversion from third-parties to their own website via loyalty, 51.8% repeat users on the mobile app, and close to 40% of orders placed using loyalty points.

Paratha King

Siju

Paratha King