Case Study: Oregano boosts online orders and customer loyalty with LimeTray

How Oregano is taking control of their online presence using LimeTray

Oregano, a Dubai and Abu Dhabi-based Italian restaurant brand, wanted to reduce reliance on third-party delivery platforms and build a stronger direct relationship with customers online. Working with LimeTray, they moved to a more controlled digital presence with online ordering and branded app experiences to support their growth and franchise ambitions.

LimeTray implemented a fully customized online front-of-house, including direct ordering, iOS and Android apps, Zomato integration, digital marketing campaigns, and a loyalty program. Over six months, Oregano saw a 328% increase in orders on its own platform, a 42% better average basket size than third-party channels, and 67.3% of orders coming from repeat customers, helping them grow to 10 outlets across the UAE.

Oregano

Abu Abraham

General Manager