Case Study: GrillO boosts online orders and repeat sales with LimeTray

How LimeTray Helped GrillO Boost Their Business Online

GrillO, a Dubai-based healthy fast food restaurant, wanted to strengthen its unique positioning, grow a direct online customer base, and reduce reliance on third-party aggregators. To support these goals, LimeTray helped them build an online ordering presence and improve customer acquisition and retention through digital channels.

LimeTray implemented a full online ordering system with a responsive website and mobile app, along with local SEM, remarketing, SMS, email, and loyalty programs to drive repeat business. The results were strong: GrillO saw an 82% increase in online orders on its own platform, a 15X ROI from SMS campaigns, and a 33% increase in average basket size over six months.

Grillo

Abdul Aziz

Managing Director