Case Study: Curry Box achieves 1M+ orders and stronger repeat business with LimeTray

How LimeTray Helped Curry Box (Cloud Kitchen) Cross A Million Orders

Curry Box, a Dubai-based cloud kitchen and takeaway brand, wanted to reduce dependence on third-party delivery aggregators and build its own online identity and direct ordering channel. LimeTray helped them set up branded digital ordering infrastructure, including an online ordering website and mobile apps, to support direct customer relationships and strengthen loyalty.

With LimeTray’s online ordering system, mobile apps, third-party order management through Merge, and loyalty/CRM tools, Curry Box was able to manage orders more efficiently and drive repeat business. The results included 22% higher average basket size on its own platform versus aggregators, 80% repeat orders on its own app, and a 14.5x ROI on search engine advertisements.

Curry Box

Iqbal Khan

Founder