Case Study: Doner Deli boosts repeat customers and ROI with LimeTray

How Doner Deli gets loyal customers, using LimeTray

Doner Deli, an authentic German Doner Kebab QSR with outlets across the UAE, needed a better way to manage online orders and customer data across multiple channels. The team was dealing with broken integrations and wanted to unify third-party aggregator apps, CRM, loyalty, and feedback while using behavioral data to target and retain customers. LimeTray helped Doner Deli address these challenges with its restaurant management system.

LimeTray implemented a complete solution for Doner Deli, including an online ordering website, digital marketing, Zomato integration, loyalty, and feedback tools. The results included 80% repeat customers, a 64 AED average basket size versus 53 AED for Zomato orders, 441% ROI on Google Search ads, and 257% ROI on Facebook custom audiences. Since launching the loyalty solution, 53% of orders were placed through it, showing a strong measurable impact on repeat business and customer lifetime value.

Doner Deli

Ahmed Elgendy

Chief Marketing Officer