Case Study: PetCo achieves scalable B2B/B2C e-commerce growth with LimeSoda

Petco scales premium pet e-commerce with LimeSoda using a new REST API and 99.9% uptime-ready architecture

Petco, a Vienna-based e-commerce company specializing in pet food and pet health, faced challenges with its unstable Magento webshop infrastructure and needed a solution to support future growth. They partnered with vendor LimeSoda for a comprehensive strategic and technical overhaul to create a stable foundation and optimize the customer journey.

LimeSoda implemented a robust solution using Magento Open Source, performing a complete code refactoring and migrating to a containerized system with Docker for scalability. They introduced the Hyvä theme for a modern frontend, developed a custom subscription logic, and integrated numerous marketing and analytics tools. The results included high stability under heavy traffic, efficient logistics via a new REST API, and tailored B2B solutions, providing Petco with a scalable platform for international expansion.

Petco