Case Study: Dreikönigsaktion boosts online donations and awareness with LimeSoda

Dreikönigsaktion drives 50,000 clicks and 250% more traffic with LimeSoda

The Dreikönigsaktion, the charity arm of the Catholic youth organization Katholische Jungschar Österreich, faced a significant challenge when the COVID-19 pandemic prevented their traditional in-person "Sternsingen" (Three Kings) fundraising house visits. To ensure the continuation of vital donations for over 500 projects, they needed to pivot their entire campaign online and generate widespread awareness for their new virtual donation platform.

LimeSoda implemented a comprehensive digital strategy for the Dreikönigsaktion, utilizing their Google Ad Grants expertise for search ads, alongside social media marketing on platforms like Facebook and Instagram, and display campaigns. This multi-channel approach successfully raised awareness and drove traffic to the virtual donation page. The campaign resulted in 50,000 clicks, 5 million impressions, a 250% increase in users, and, most importantly, motivated over 7,000 people to donate.

Dreikönigsaktion