Case Study: Paul Smith launches a playful loyalty programme with Limesharp

Paul Smith launches Collectors Club with Limesharp and 100+ bespoke stamps

The fashion brand Paul Smith faced a long-standing challenge in launching a loyalty program that truly represented its playful brand identity while aligning multiple internal stakeholders. The vendor Limesharp facilitated strategic workshops to help define a shared vision and formalize an offering.

Limesharp partnered with Antavo to build the Paul Smith Collectors Club, a bespoke loyalty program. The solution featured a tiered structure and a unique digital "stamp" collecting mechanic, which led to successful data capture for personalization and created a distinctive experience that resonated with the brand's most loyal customers.

Paul Smith