Case Study: Ellis Brigham achieves a faster, app-like shopping experience with Limesharp

Ellis Brigham boosts site performance and unlocks store stock with Limesharp

Limesharp partnered with Ellis Brigham, a long-standing UK outdoor retail chain, to address its challenge of a weak online brand identity and an e-commerce experience that failed to differentiate it from competitors or reflect its renowned in-store expertise.

The solution implemented by Limesharp involved a full-scale digital transformation, including a migration to the Centra OMS platform and a headless build using Storyblok. This resulted in a faster, more intuitive website with an app-like feel, streamlined navigation, and omnichannel features like ship-from-store. The tech overhaul significantly enhanced operational capabilities and provided customers with a smoother, more efficient online shopping experience.

Ellis Brigham