Case Study: Wildfire Events Achieves Real-Time Experiential Marketing Insights with Limelight Platform

Wildfire Agency Uses A Single Software To Gain Real-Time Insights Into All Client Programs And Their Consumers

Wildfire Events, an experiential marketing agency, needed a better way to capture and prove the value of live experiences beyond vanity metrics like social impressions. The team also struggled with limited data sharing into client CRMs, too many point solutions and spreadsheets, inconsistent manual processes, security concerns, and the need to create a smoother consumer experience. They turned to Limelight Platform to help standardize event data and make it more actionable.

Limelight Platform implemented a single agency-wide software solution with real-time campaign tracking, benchmarking, geographic and demographic analysis, sales match-back reporting, conditional communications, email automation, digital waivers, photo capture/share, and more. As a result, Wildfire Events shifted resources from building digital assets to strategy and analytics, improved internal consistency and efficiency, and automated workflows to drive more interactions, leads, registrations, and social activity. The platform also delivered a 112% increase in ROI.

Wildfire Events

Kelly Thorpe

Founder