Case Study: Maple Leaf Sports and Entertainment achieves higher qualified leads and measurable sponsorship ROI with Limelight Platform

Major Brand Agency and Maple Leaf Sports & Entertainment (MLSE) Score Sponsorship Hat-Trick With Limelight Platform

Maple Leaf Sports and Entertainment (MLSE), working with a major brand agency and the Toronto Football Club, needed a better way to generate qualified leads for KIA at home games. Their live marketing efforts were hard to measure, relied on too many forms and spreadsheets, and lacked a standardized way to capture and share data with KIA’s CRM. They turned to the Limelight Platform to help improve lead generation and prove sponsorship ROI.

Using the Limelight Platform, MLSE and its partners standardized data capture, tracked campaign performance in real time, and synced leads directly into KIA’s CRM for targeted follow-up. The result was a 220% day-over-day lead increase, 49% post-game email opens, and a single system used by four stakeholders. Limelight also helped MLSE shift resources away from building digital assets and toward campaign strategy and data analysis.

Maple Leaf Sports and Entertainment (MLSE)