Case Study: ZoomInfo builds a multi-million dollar creator program with Limelight

ZoomInfo builds a $25M+ creator program with Limelight

ZoomInfo, a B2B company, faced significant operational challenges scaling its influencer program. Their internal vendor procurement process took six to eight weeks to onboard a single creator, and accounts payable had issues with timely payments. Additionally, a lack of formal contracts created legal exposure, and they struggled to attribute creator efforts to pipeline and revenue. They partnered with the vendor Limelight to use its creator partnership platform to solve these problems.

By implementing Limelight, ZoomInfo bypassed its procurement bottleneck, enabling them to activate new creators within days. The platform provided a necessary compliance layer with embedded terms and conditions and offered full-funnel attribution through its Signals product. As a result, ZoomInfo scaled its program to over 40 active creators, which drove 30% of all event registrations and generated over $25 million in pipeline. Limelight's infrastructure was responsible for attributing approximately 85% of the program's total revenue.

ZoomInfo