Case Study: SmartLead achieves 4.8M organic LinkedIn reach and 1,203 conversions with Limelight Networks

Smartlead generates 1,203 conversions and 4.8M reach with Limelight Networks

SmartLead, a cold email platform, faced a negative brand narrative on LinkedIn and a broken outbound engine that generated only two meetings per week from 20,000 daily emails. They had no formal creator strategy and lacked the infrastructure to manage partnerships or track performance. To address this, they partnered with vendor Limelight Networks and implemented its creator partnership platform.

Using Limelight, SmartLead centralized its creator operations and activated a roster of niche creators to share authentic content. The vendor's platform, including its Social Signals product, identified high-intent opportunities in real time. The results included a 650% increase in weekly meetings, 1,203 attributed conversions, and over 4.8 million in organic reach, effectively replacing the negative brand sentiment and building a new growth engine.

Smartlead