Case Study: Indian Express Group achieves lightning-fast global delivery and 100% uptime with Limelight Networks

Publishing credible, fierce and independent news at breakneck-speed online

The Indian Express Group, a century-old journalism powerhouse that reaches millions through titles like The Indian Express, The Financial Express and Loksatta, needed to transform its digital delivery to match the speed of breaking news and heavy rich media. Serving over 40 million page views a month, the publisher was hampered by performance, availability and scalability problems from serving content out of a single location, plus security/DDoS threats that caused slow or unresponsive sites and constrained audience growth.

IEG implemented Limelight’s global high‑performance CDN and web‑acceleration (Orchestrate Performance and Delivery) to deliver content reliably to India and worldwide, handle traffic spikes, and protect against attacks. The result was a dramatically improved user experience with reliable delivery of high‑resolution images and video, sustained uptime (virtually eliminating downtime), faster global reach, and measurable growth in viewership and revenue—enabling new features like picture galleries and a more consistent digital brand.

Indian Express Group

Sanjeev Gera

Business Head Online, Indian Express Group