Case Study: Primerica achieves fast, cost-efficient, scalable internal video communications with Limelight Networks

Primerica Turns to Limelight for Fast and Cost-efficient Internal Communications

Primerica, a leading distributor of financial products to middle‑income households in North America (insuring ~5 million lives and managing over 2 million client investment accounts), needed a more cost‑effective way to reach its dispersed workforce—2,000 employees and ~118,000 independent contractors. Reliant on a satellite network for training, recognition and company communications, Primerica wanted to move video online to cut costs and ensure reliable delivery to remote areas, including manager‑generated mobile uploads for on‑demand viewing.

Primerica implemented Limelight’s Orchestrate Platform and CDN for live and VOD delivery, using multi‑device transcoding and on‑the‑fly format conversion, SmartPurge for fast content removal, and strong customer support. The result: scalable, reliable enterprise communications that can stream live broadcasts to more than 10,000 viewers simultaneously, reduce distribution costs, and store events for on‑demand access.

Primerica

Mike Ziegenbein

VP and Chief Engineer