Case Study: Farm Journal Media achieves digital-first, high-performance video delivery and higher viewer engagement with Limelight Networks

Leveraging online video to meet agricultural demand

Farm Journal Media (FJM), a trusted U.S. agricultural publisher since 1877, needed to become “digital‑first” to serve farmers who require timely, on‑the‑go information across devices and in low‑bandwidth rural areas. Their legacy CMS and video tools couldn’t stream reliably, monetize effectively, or give editorial staff an easy way to publish rich, timely content to an older, less tech‑savvy audience.

FJM implemented Limelight Orchestrate, a cloud video platform with device/bandwidth detection, automated transcoding, CDN delivery and built‑in monetization, enabling editors to upload and publish at scale. The result: a library of 5,300+ media assets, streaming to hard‑to‑reach viewers, higher engagement (half‑hour show watch times rose to 15–18 minutes, full‑hour shows average 45 minutes), roughly 1.5 million monthly visits, and a leading 53% share of the online agricultural periodical market.

Farm Journal Media

Hyler Cooper

Farm Journal Media