Case Study: Cebu Pacific achieves faster, more reliable online bookings with Limelight Networks' CDN

Largest Low-Cost Airline in Philippines Boosts Web Performance and Online Experience with Limelight’s Content Delivery Network

Cebu Pacific, the Philippines’ largest low-cost airline, relied on online bookings for 60–80% of its passengers and needed a fast, secure, and reliable booking site as traffic grew worldwide. Any downtime or slow performance risked customer experience and revenue, so the airline sought a solution to improve site speed and scalability.

In August 2015 Cebu Pacific implemented Limelight’s Content Delivery Network, which improved site performance by 30% in East Asia and 17% globally, made online booking faster and more reliable, reduced customer complaints, ensured consistent access across devices, and enabled seamless scaling as the airline expanded into new markets.

Cebu Pacific

JR Mantaring

Vice President for Corporate Affairs