Case Study: HubSpot lowers cost per lead by 35% with Limelight Networks

HubSpot lowers cost per lead by 35% with Limelight Networks

HubSpot, a leading CRM platform, sought to leverage LinkedIn creators for lead generation but faced significant challenges. They lacked a reliable marketplace to source influencers, and the process of manually researching, vetting, and managing these creators was extremely time-consuming and difficult to scale. To address this, they turned to the vendor Limelight and its B2B creator partnership platform.

Limelight provided an all-in-one solution with a comprehensive creator marketplace and centralized campaign management tools. This streamlined HubSpot's entire process, from sourcing to communication and performance tracking. The implementation was highly successful, generating 500 leads in its first few weeks. Most notably, HubSpot achieved a 35% reduction in cost per lead compared to their initial goals, alongside a 50% time savings on creator research and outreach, thanks to the Limelight platform.

HubSpot