Case Study: Findymail boosts creator partnerships and lowers costs with Limelight Networks

Findymail sends first 10 creator proposals in hours with Limelight

Findymail, a B2B software company specializing in email lead generation, faced significant challenges in its influencer marketing efforts. The process of finding and managing creators was either too time-consuming to handle in-house or too expensive when outsourced to an agency. They needed a cost-effective and efficient middle ground, which led them to the vendor Limelight Networks and its B2B creator partnership platform.

Limelight provided a streamlined solution that allowed Findymail to quickly search for and connect with creators who had opted in to paid partnerships. This eliminated manual prospecting and reduced negotiation time. The implementation was rapid, with Findymail sending proposals within hours of onboarding. As a result, they significantly reduced the effort and cost associated with influencer discovery, avoided agency fees, and launched a successful first campaign that boosted brand visibility and drove revenue.

Findymail